5 Marketing Tools Small Businesses Must Have
As a small business owner, your day-to-day activities require wearing many hats. One of the most important hats that you would wear is marketing your product or service. Limited staff, budget and time can cause restrictions and roadblocks for small business owners, so it is easy to let marketing efforts fall through the cracks. There are so many high-quality free tools available on the internet to keep any small business growing. But with the right tools, you can connect with customers, build your brand and see a return on your investment.
So, how do you know if you are spending your time and money on the best marketing tools that are going to maximize your marketing efforts? Easy. I’ve compiled a helpful list of marketing tools for entrepreneurs and business owners that are cost-effective, trackable, and can help grow your business over time.
Below are five digital marketing tools that are guaranteed to help you jump-start your marketing efforts:
Are you design-challenge? Canva is so easy to use you don’t have to be a graphic designer to create high-end images for your social media posts and websites. However, Canva can do so much more than just create images. You can use it to develop presentations, digital advertising, print materials and more. You can even compile and import important data and use it to build custom charts. The best part of all, Canva is 100% free to use.
Website Analytics: Google Analytics
The best tool out there to measure traffic on your site is the leading search engine itself – Google. Google Analytics is a free tool that allows you to track where your website gets its traffic. Once installed on your website, you will be able to find out which of your marketing tactics is generating the most leads and sales conversion, how many visitors come to your site and what content on your site they prefer.
Social Media: AgoraPulse
With so many social media tools out there, it can be challenging to figure out which ones are best suited for your business needs. Agorapulse is considered the all in one solution for managing social media. This tool helps with managing your content, conversations, and analytics in a clean, user-friendly dashboard that is easy to manage. Not only are you able to connect to multiple social media accounts, but you are also able to collaborate with team members, schedule content for optimal performance and review analytics.
Moz has a collection of online tools available that that goes above and beyond for its users. There is Moz Pro, which helps with improving SEO, analytics, and tracking, they also have a page optimization feature that tells you exactly how to improve SEO on every page of your website. Moz local is built specifically to help businesses improve local SEO listings. It helps manage the local visibility of your business and ensures that your business listings are correct, consistent and visible online.
Email Marketing: Emma
Email marketing is a cost-effective solution that allows small businesses to build their brand and effectively reach out to their customer base. Emma offers a variety of features and visually stunning email templates. Emma also includes a drag and drop editor, real-time analytics, audience segmentation, and automated emails. What makes Emma stand out, is their robust dashboard with detailed email analytics.
Now that we’ve introduced you to some of the best marketing tools out there, start using this information and resource to start developing your killer marketing strategy. It may take some time to see your marketing efforts, but once you get some people interested, you’re on a straight path to success. Keep your head up, keep pushing, and keep marketing!
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